First Best - Clea Wallage

Photography | Video | Full Branding Guidelines | Social media design and strategy

First Best has been born out of Clea’s own experience of chronic stress and burnout. Practising what she preaches, Clea (a psychologist) has a vision to help others to thrive rather than just survive. She wants to work with others to support them to shift to a life that they love, where they are better able to manage their stress. The branding style is empowering, whilst also being safe and approachable. The target audience is both male and female; simple, bold, sophisticated, professional, luxurious and aspirational to promote an ideal state of calm. We promote putting yourself first for the best outcome.

With the photography Jess and Clea worked out which themes she would like to cover and a shot list, this was very much purpose driven and inline with her branding.

With the video clips Clea wrote a script which was again purpose driven.